ORTY

Setting up Self-service in restaurant

Self-service is the most active trend in the fast food industry in the world.


By following several simple steps you can create your own web-site and mobile app in order to start receiving online orders from your Clients.

Implementing a digital self-service method will help your establishment to:

  • significantly speed up the service;
  • standardize Client's experience for ordering;
  • receive more orders from Clients, who value utility and speed.

See, what methods of service digitalization ORTY can provide for you.

By following several simple steps you can create your own web-site and mobile app in order to start receiving online orders from your Clients.
1
Filling in the General information
Process setup is needed to coordinate the work of kitchen and packager staff when using kitchen displays and/or to notify Clients about the status of their order (for example: in progress, packing, delivering) when using Self-service.
Fill in the necessary legal information following the recommended format.

Legal information is needed for a standard service agreement, which your Clients will be able to see when ordering goods. Also, legal details are mandatory in case you would like to connect payment systems.
Working hours for online ordering - setting up the time and date when it is possible to make an order at the Self-service web-site.

Pay attention, if you need to add business day which covers two calendar days, for example Tuesday 2 pm - Wednesday 3 am, add two slots:

1.Tuesday 2 pm - 11:59 pm
2.Wednesday 12:00 am - 03:00 am
Outside self-service hours, Clients will be able get familiar with the menu, but they will not be able to place an order. The Clients are going to receive notifications, a pop-up window, with the current work schedule.
Adjusting SEO optimization

To optimize the search engine (SEO), so that your site would get displayed to the user correctly and be higher than the competitor's one when performing Google search, set up next tags: <title>, <keywords>, and <description) of the site.
In this Google search result, “Crème de la Crème” - title, “Best choice for family evening.” - description.

Keywords are used by the search engine as technical information and they are not getting displayed in the search results.

An example of the display in search results:
2
Organizing the ordering process
Setting up the service mode
  • Dine-in:
Making an order at a table by scanning the QR code there.
Thus, your staff will know to which table they need to bring an order and how the Client wants to make a payment.

You can find more detailed information on how to create tables and QR codes here.

  • Takeaway:
The Client places a pre-order through your web-site, and comes to the restaurant to pick it up.

You can activate these two options at the same time to provide your Clients with the choice of the most suitable service mode for them.
Choosing payment methods
  • Cashback payments - allow your Clients to make payments with accumulated cashback.

Cashback means the ability to make a payment using accumulated percent from the previous purchases.
Pay attention

Cashback payment is available only in case when the Client has accumulated a sufficient number of bonuses to pay the full cost of the order.

More information on how to create a cashback program you will find by following this link.

  • Postpay - Customers will be able to pay for the orders after receiving them.

  • Accountant's Email - to set up this option, enter the required bank details where the payment from the Clients will be received:
After setting up this option, the Client will see fields for entering Email and name. An invoice will be sent to the specified mail with enclosed details according to which the Client will be able to pay for the order.
Pay attention

When using this payment method, an accountant shall personally check the money receipt.

Card payment - the Client will be able to pay for the order with bank card.

To set up this option you need to choose one or several variants available in the system:
After adding the card payment, Clients will have this choice at your Self-service web-site:
In the moderation mode you may set up next options:
  • Confirm pre-paid orders:
Without activating this option, all new paid orders from the Self-service web-site will be confirmed automatically and moved to the next process.

If the option is activated, the order will need to be confirmed in the POS app by moving it to the next process. While waiting a Client will see the status “Awaiting confirmation”.

  • Confirm post-paid orders:
Without activating this option, all new orders chosen with the post-pay will be confirmed automatically and moved to the next process.

If the option is activated, the order will need to be confirmed in the POS app by moving it to the next process. While waiting a Client will see the status “Awaiting confirmation”.
  • Receive new messages in the mail - to the e-mail of the restaurant, which you specified when you created it, you will get messages with information on the new orders.
  • Hide mobile phone - without activating this option, the restaurant's phone number is going to be available to Clients.
If the option is activated, the restaurant's phone number at the Self-service web-site is going to be hidden from the Clients.

The phone number is available in the top right corner after clicking the contact icon.
  • Collect customer feedback - after receiving the order, when re-entering the Self-service web-site, the Customer will be prompted to rate the order and leave a feedback.
The form, Customer is going to see:
Also, there is an chance to leave the feedback and assessment in the Telegram bot. Customer will have such an opportunity in 40 minutes, after receiving the order.

Detailed instructions on how to connect a Telegram bot is here.

The form, Customer is going to see:
  • Show Customers the recommendations - for Customers who have previously made orders at your Self-service web-site, will see a list of recommended dishes with the caption "For you".
  • Notify about unsuccessful online payment attempts - if the Client has formed an order, went to the payment page and did not place the order (the money on the card ran out, the bank blocked the payment, got distracted) - the responsible employee will receive a notification to the POS terminal.
This way you can encourage the guest to complete the order.

Watch this video to learn more about this feature.

When this option is activated, you need to select the Cashier or another responsible employee who will receive a notification about an unsuccessful attempt to pay, to the POS terminal.
Choosing the quantity of Cutlery
  • Off - the Clients would not be able to select the amount of cutlery sets.

  • The Client can optionally specify cutlery set - regardless of whether the Client has chosen the needed number of serving pieces or not, he/she will proceed to the next stage of ordering.

  • The Client is required to specify cutlery set - without specifying the required number of serving pieces, the Client will not be able to proceed to the next stage of ordering.
pay attention

Also, if you would like to connect a self-service terminal (kiosk), please contact our support service, where we are always ready to help you.

3
Order ahead
  • Immediate orders - without the possibility of choosing a specific time, the order status will be available for viewing on the Self-service web-site, or the Client will be notified via a Telegram bot.

  • Hide delayed order slot (hours) - when the Client creates a pending order, you can hide subsequent time slots - the time, you need to cook and serve the dish.
  • For now and for ahead
You can set timing, when you are ready to start taking in orders from the Self-service web-site by selecting available options (today, tomorrow 2-7 days ahead).

You can set up to which time you are ready to take in orders from the Self-service web-site by selecting available options (today, tomorrow 2-7 days ahead).

For example, today you are ready to take in orders for 6 days ahead, this way, the Client who made an order today will be able to choose any of the next 6 days for picking up the order.
The Client, on the Self-service site, will see options to choose days and the time can be additionally set in the time slots:
Order's ahead moderation settings
You can set these moderations both when choosing the "Order ahead" mode and "For now and for ahead" mode.
  • Automatically send to kitchen - if you enable this function, then a new order will automatically go to the kitchen.
For example, if you received an order today for tomorrow, you should indicate the time required for its preparation, so that it will be automatically redirected from the POS app to the kitchen, in the specified by you time period, so the kitchen could manage to prepare it.
At the same time, these orders will be displayed in the POS app as “Confirmed orders ahead” in the “New” process, until they are not transferred to the kitchen:
pay attention

If you want to activate this function, you need to turn off (if you have previously activated) - “Confirm all new orders”.

  • Ability to set a specific time - by activating this option, the Client will be able to specify the exact time for getting the order by choosing the available slots.
For example, in the “Saturday” slot, the order may be received from 10 am to 11 pm, the Client can specify any time, 11.15 am, 01.05 pm, 08.20 pm.
  • Option to duplicate an order several times - when placing an order "Ahead" and choosing "Pay by card" the Client can duplicate the same order (with the same dishes), for several days in advance, by selecting the desired days and time.
Please note, the payment is going to be made for all placed orders for chosen days in one transfer.
You can set the time slots in modes "Order ahead" and "For now and for ahead".
  • For now and for ahead - when this mode is activated, the Client will be able to choose between two options “As soon as possible” - without choosing the exact time or “Specific time” - choosing from the available time intervals that you have previously indicated in the time slots.
A piece of advice

It is very convenient to deliver placed orders in the selected time slots for optimizing the transportation costs.

For example, your establishment is located near the office. Most of your orders are for lunch. Set up a couple of slots for lunch: 01: 00-01: 30 pm and 01: 30-02: 00 pm.



Now you don't need another courier for the whole day! You can easily deliver grouped orders 2-3 times a day both by your staff as well as by the outsource courier.

5
Launch it!
To start receiving online orders:

  • Use the link in your social networks and at the web-site.

  • Customize online ads using the link as targeting one.

  • Place the QR codes to attract offline audiences on facades, in common areas and using flyers.
Pay attention

To get a personalized link for your restaurant (like creamycafe.orty.io) you need to contact support.

To contact support, click on the icon in the lower right corner of the page:
Here, we've collected more ideas on how to use ORTY's tools in marketing of your restaurant.

You can find more visual instructions on how to set up the digital ordering in this Video Guide.